Elyse  Marsh

Elyse Marsh

Agent

License #: 9084099

Pinnacle Group

Mobile:
617-803-3571
Office:
781-237-5000
Email Me

Elyse will help you make smart, informed real estate decisions

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DIY for AI: How One Team Leader Snowballed Data and Trust Into ChatGPT Referrals

USA Real Estate News-RISMedia - Thu, 2026-10-15 12:21

Editor’s note: This is the third of a three-part series on how agents earn recommendations and referrals from AI. Read part one here and part two here. When a prospective buyer or seller asks someone they trust to recommend a real estate agent, you want your name to be the first one mentioned. What happens…

The post DIY for AI: How One Team Leader Snowballed Data and Trust Into ChatGPT Referrals appeared first on RISMedia.

Coldwell Banker Expands Global Presence With Korea Launch

USA Real Estate News-RISMedia - Thu, 2026-10-15 12:15

Coldwell Banker Real Estate has announced the launch of master franchises Coldwell Banker Korea and Coldwell Banker Commercial Korea, expanding the brand’s international presence. The companies will be led by CEO Myoung-Sik Kim. Based in Seoul’s Gangnam district, Coldwell Banker Korea and Coldwell Banker Commercial Korea will provide residential and commercial real estate services to…

The post Coldwell Banker Expands Global Presence With Korea Launch appeared first on RISMedia.

Rethinking the Agent Team Concept

USA Real Estate News-RISMedia - Thu, 2026-10-15 12:02

The classic idiom, “there is no ‘I’ in team” isn’t part of Phil Sexton’s philosophy. In fact, on his team, the “I”—the individual agent—is everything. Launching his Scottsdale, Arizona-based HomeSmart NEXT team earlier this year, Sexton drew upon his 20 years of technology and real estate experience to create the next evolution of the agent…

The post Rethinking the Agent Team Concept appeared first on RISMedia.

Op-Ed: AI Will Deliver Maximum Exposure. The Aggregators Won’t Survive It

USA Real Estate News-RISMedia - Thu, 2026-10-15 11:51

The environment I’m mini golfing with my kids on a day off when a request comes in from one of my agents. She needs market data to present to a client. After 20 years in this business, I know where the market stands. Years ago, a presentation this big would have taken me hours to…

The post Op-Ed: AI Will Deliver Maximum Exposure. The Aggregators Won’t Survive It appeared first on RISMedia.

Rebecca Thomson to Lead Coldwell Banker’s Learning and Development

USA Real Estate News-RISMedia - Thu, 2026-10-15 11:22

Coldwell Banker has announced the promotion of Rebecca Thomson to Vice President of Professional Development. She will now oversee the professional development and success of tens of thousands of real estate agents across Coldwell Banker Affiliates, Coldwell Banker Realty and Coldwell Banker Commercial. Thomson brings more than 20 years of experience spanning real estate sales,…

The post Rebecca Thomson to Lead Coldwell Banker’s Learning and Development appeared first on RISMedia.

Buy the house, lease the dirt: Inside M. Ryan Gorman’s new affordability venture

USA Real Estate News-Inman - Thu, 2026-10-15 08:27
Estately uses land leases to reduce homebuyers' mortgage payments, saving them up to 20 percent on their initial monthly payments.

Buyers waiting for lower rates? Here are the scripts you need now

USA Real Estate News-Inman - Thu, 2026-10-15 03:45
Every buyer who says they will wait for rates to come down is like a driver looking for a closer spot in the lot, Darryl Davis writes. Here is the conversation that gets them out of the car.

80% of homeowners feel buyer’s remorse. Here’s how to curb it

USA Real Estate News-Inman - Thu, 2026-10-15 03:00
The real estate market has swung from one extreme to the other over the past five years, Cara Ameer writes, which can create feelings of doubt, stress and regret.
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