Elyse  Marsh

Elyse Marsh

Agent

License #: 9084099

Pinnacle Group

Mobile:
617-803-3571
Office:
781-237-5000
Email Me

Elyse will help you make smart, informed real estate decisions

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‘Top of mind’ means nothing without value. 5 ways to do it right

USA Real Estate News-Inman - Fri, 2025-10-17 03:00
The old playbook of “just stay remembered” doesn’t work in the digital age. Clients are bombarded with information, and unless you provide consistent value, your presence fades into the noise.

A 7-home estate and a former talk show host’s Montecito hideaway among September’s priciest sales

USA Real Estate News-Inman - Fri, 2025-10-17 03:00
Last month's most expensive luxury home sales include an oceanfront showplace you just can't build anymore and a celebrity ex-pat's former residence.

Why the Compass-Anywhere merger won’t be real estate’s LVMH

USA Real Estate News-Inman - Thu, 2025-10-16 22:00
Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes.

7 low-inventory market strategies every agent should adopt in Q4

USA Real Estate News-Inman - Thu, 2025-10-16 20:00
Housing expert Luke Babich says that agents need to bring their A-game to thrive this fall in 2025’s late season market with these seven key tips.

Fathom Realty buys a ‘proven model’ for first-time homebuyers

USA Real Estate News-Inman - Thu, 2025-10-16 17:01
START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide.

Breaking the cycle of listing agent burnout: A broker’s playbook

USA Real Estate News-Inman - Thu, 2025-10-16 15:25
If we can build brokerages that protect our listing agents' bandwidth and reinforce their value, Jeff Farmer writes, we'll position them to thrive in markets where others fold.

Fathom Acquires Residential Brokerage START Real Estate

USA Real Estate News-RISMedia - Thu, 2025-10-16 15:17

Fathom Holdings Inc. has acquired START Real Estate, a residential brokerage dedicated to serving first-time homebuyers.  Headquartered in Colorado with recent expansion into Utah, START Real Estate’s 70 agents are expected to close approximately 400 transactions this year with a mortgage attach rate exceeding 70%.  Founded by Randy and Terri Bell, START Real Estate has…

The post Fathom Acquires Residential Brokerage START Real Estate appeared first on RISMedia.

Rechat Announces Integration with Loft47 to Launch a Commission Management Platform

USA Real Estate News-RISMedia - Thu, 2025-10-16 15:10

Rechat has announced a new integration with Loft47, a back office automation and commission management platform. Rechat says that together, the companies will deliver a seamless brokerage experience connecting a scalable, secure and fast commission management platform. Brokerages can now manage deals, compliance, commissions and payouts in one workflow. “Our integration with Loft47 reinforces our…

The post Rechat Announces Integration with Loft47 to Launch a Commission Management Platform appeared first on RISMedia.

Leading With an Agent-First Vision

USA Real Estate News-RISMedia - Thu, 2025-10-16 15:05

Above, Duff Rubin Vitals: Coldwell Banker Realty, Southeast Region Years in business: 119 Size: 112 offices, 13,000 agents Regions served: Southeast and Mid-Atlantic 2024 Sales Volume: $30 billion  2024 Transactions: 50,045 https://www.coldwellbankerhomes.com  Growing up in Canada, Duff Rubin wanted to be a professional hockey player, but when he realized that dream wasn’t going to come…

The post Leading With an Agent-First Vision appeared first on RISMedia.

Is Your AI Strategy Safe and Secure—or Are You at Risk?

USA Real Estate News-RISMedia - Thu, 2025-10-16 14:54

Artificial intelligence is showing up everywhere in real estate—from listing descriptions and content creation to property search and showing apps. But not all AI is created equal.  The real question for MLSs, brokerages and agents isn’t whether to use AI, but how to use it safely. Because what most professionals don’t realize is this: If…

The post Is Your AI Strategy Safe and Secure—or Are You at Risk? appeared first on RISMedia.

Now Is the Time to Define Your ‘Why’ in Real Estate

USA Real Estate News-RISMedia - Thu, 2025-10-16 14:50

Above, David Deza Agents and brokerages today are balancing unprecedented industry change while guiding clients who are under tremendous pressure from economic and market conditions. In this environment, clarity of purpose is not a luxury, it’s essential.  The most important question for any agent is not, “How many homes can I sell?” but rather, “Why…

The post Now Is the Time to Define Your ‘Why’ in Real Estate appeared first on RISMedia.

Mortgage Rates Slide Slightly

USA Real Estate News-RISMedia - Thu, 2025-10-16 14:46

Continuing a pattern of small movements expected as the government shutdown continues, rate saw only a slight downward trend this week.  According to the latest Primary Mortgage Market Survey® (PMMS®) released by Freddie Mac Thursday, the average 30-year fixed-rate mortgage (FRM) slid three basis points to 6.27% from last week’s average of 6.30%. “Mortgage rates…

The post Mortgage Rates Slide Slightly appeared first on RISMedia.

Real estate apprenticeship is the answer to new agent retention

USA Real Estate News-Inman - Thu, 2025-10-16 14:33
Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry.

Lesson Learned: Real estate apprenticeship is the answer to new agent retention

USA Real Estate News-Inman - Thu, 2025-10-16 14:33
Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry.
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